Video may be more affordable than you previously thought with the rapid demand from consumers and falling costs of professional gear smaller, more focused and personal production teams that are incredibly talented and have low overheads are popping up all over the place and so it’s never been easy and more cost effective to create video that points to your company, brand or product.
With the average website user spending 88% more time on a website with a video you can’t afford not to use some sort of video in your marketing plan.
*Stat Source Oberlo
Interested in exploring video?
Myth 2 – ‘My video has to go viral’
We love viral videos – especially ones of Cats!
But with that said the very nature of viral videos, while they can absolutely surge your sales and transform your exposure level, they are often short lived and replaced by the latest popular video in a matter of weeks, days or even hours sometimes. Since it’s so unlikely a video will go viral, It’s much better to build an online audience over time by being consistent with all forms of content, tailoring them to your target audiences specific needs and wants building an ongoing conversation based on trust and brand affinity.
Ready to explore video for your business?
Myth 3 – ‘It’s too complicated and takes too much time’
We’re not going to lie, video can be complicated and take a lot of time. Emphasis on the words can and be.
It’s hard to produce great video that is properly optimised if you don’t have any experience but if you know what you’re doing it can be straight forward and delivered on time. Our creatives, video producers and your personal customer relationship liaison will ensure that you receive your video on, or ahead of time so you can put your feet up and relax…
64% of consumers make a purchase after watching branded social videos
*Stat Source tubularinsights
Myth 4 – ‘My website doesn’t need a video’
Studies have shown that while a website can perform perfectly well without video if you can, then you should include video in some form across your website.
Especially on your landing pages as video can increase conversion rates by a staggering 80%!
Having videos embedded on your website will also boost your Google ranking so you’re more likely to show up on the first page of search results – and we all know how cut throat the Google search arena can be, right!?
Myth 5 – ‘Video marketing is only for YouTube’
YouTube matters. Fact, and we love YouTube. But using YouTube as your only video marketing platform could be a mistake. If your audience are on YouTube, they’re not on your site where they could be consuming more of your content with clear routes of conversion. YouTube works great when it’s pointing people to your website where you have or are developing more, or even exclusive, content for them to consume and hopefully, let’s be honest, convert.
